BeReal to be Acquired by Voodoo for €500 Million

| Updated on 13 June 2024
Voodoo x BeReal

BeReal, the app known for its photo-sharing window, has now been sold to French app developer Voodoo. Voodoo announced that they are acquiring BeReal for €500 million (about $537.23 million). 

BeReal co-founder and CEO Alexis Barreyat will leave the company after a transition period as part of the acquisition. Aymeric Roffé, the CEO of Wizz, one of Voodoo’s social media apps, will become the CEO of BeReal.

BeReal has a more than 40 million active user base and gained popularity during the pandemic. Despite the early success, the company has been struggling to grow its user base for a while now. The company was looking for a buyer as it was running out of funding. 

Here is what Alexandre Yadzi, Voodoo co-founder and CEO said in a press release. 

“BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends. We are very excited to bring our teams together and leverage Voodoo’s know-how and differentiated technologies to scale BeReal into the iconic social network for authenticity.”

Voodoo wants to build and release new features and refocus on growth through organic and paid marketing across markets. The company will leverage its experience in building and growing mobile products across markets. The success stories of Voodoo include Helix, Jump, Mob Control, Block Jam 3D, and Wizz. 

Here is what BeReal found said about Voodoo. 

“Voodoo has a proven track record of driving significant growth in mobile apps. Their resources and expertise will help bring BeReal on a sustainable growth path while continuing to deliver on its mission to create an authentic world that keeps you connected with the people you really care about.”

Alap Naik Desai

Tech Journalist

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