Reddit, an online discussion platform, has now overtaken X in popularity in the UK. Now, it has become the fifth most popular social media platform in the country.
According to a communication watchdog, users are discussing more on Reddit than X. Reddit is a platform where people post discussion threads within a topic-based community. It was visited by 22.9 million people in May this year in the UK. When we talk about X, it was visited by 22.1 million.
According to this data, Reddit is the fastest-growing social media platform in the country. It has gained a 47% growth in the same period in 2023. Due to this, the company is now placed fifth in the ranking above X and LinkedIn.
The List is headed by YouTube by a large margin. YouTube is reaching 44 million people in the country, a significant number than Facebook.
It looks like the boost in Reddit’s ranking has multiple contributing factors. One of the main contributing factors is the update to Google’s search engines this year.
Earlier this year, Google changed its algorithm to integrate a lot of Reddit results. This gave Reddit a big boost in organic search traffic. This boost could also be attributed to the alterations to how third-party apps access their content. Users using other apps to access Reddit content have been forced to switch to the Reddit site.
At the same time, the popularity of X has declined over the same period. It has fallen 8% since May last year. X has also been criticized by many users for its content moderation standards ever since Elon has become in charge of the platform.
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