The Hollywood Reporter reported that Khloe Kardashian is set to launch a video podcast on X.
Kardashian has signed an agreement with X to create a new, 26-part video podcast on the platform.
Khloe Kardashian confirmed that from her X account.
Here is what she said in a post on X.
X is promoting the new show as part of the “Originals on X” scheduled programming, which will initially be available only in the app. Later, X posted this on its account.
“Khloé will star in and produce this refreshing new series, as one of the world’s most famous personalities blends her boundary-pushing sense of humor with her signature relatability to tackle dilemmas ranging from the everyday to the ever absurd.”
This means that X is banking on these stars to bring more users to the platform. The “Originals on X” slate of programming, will “center on premium, talent-driven concepts”.
Ever since Elon Musk’s takeover, the company has expressed its desire to become a video-first platform. They’re even increasing its focus on video as a means to drive more engagement to the platform. They even launched a TV app to drive more video viewership on bigger screens.
The company has enlisted celebrities like Khloe Kardashian, Paris Hilton, Tucker Carlson, and a weekly “WWE Speed” show in the app.
On the back of these shows, they are hoping to bring a broader audience to the app, which should enable greater opportunities for all content creators.
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