X adds Khloe Kardashian as Original Video Creator to Win Back Users

| Updated on 24 June 2024
Khloe Kardashian

The Hollywood Reporter reported that Khloe Kardashian is set to launch a video podcast on X. 

Kardashian has signed an agreement with X to create a new, 26-part video podcast on the platform. 

Khloe Kardashian confirmed that from her X account. 

Here is what she said in a post on X. 

X is promoting the new show as part of the “Originals on X” scheduled programming, which will initially be available only in the app. Later, X posted this on its account. 

“Khloé will star in and produce this refreshing new series, as one of the world’s most famous personalities blends her boundary-pushing sense of humor with her signature relatability to tackle dilemmas ranging from the everyday to the ever absurd.”

This means that X is banking on these stars to bring more users to the platform. The “Originals on X” slate of programming, will “center on premium, talent-driven concepts”. 

Ever since Elon Musk’s takeover, the company has expressed its desire to become a video-first platform. They’re even increasing its focus on video as a means to drive more engagement to the platform. They even launched a TV app to drive more video viewership on bigger screens. 

The company has enlisted celebrities like Khloe Kardashian, Paris Hilton, Tucker Carlson, and a weekly “WWE Speed” show in the app. 

On the back of these shows, they are hoping to bring a broader audience to the app, which should enable greater opportunities for all content creators. 

Alap Naik Desai

Tech Journalist

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