According to a new report, X is continuing to display ads alongside harmful or offensive content. This time, the ad was shown to controversial commentary around the recent race riots in the UK.
The Center for Countering Digital Hate (CCDH) has released a new report stating that X has recently displayed ads from major brands alongside misinformation related to the unrest in the UK.
Here is what CCDH says about it.
“Elon Musk’s social media platform X was running ads near posts from five key U.K. accounts pushing lies and hate in the wake of the Southport attack. The CCDH found that these accounts amassed 260 million views in the week following the Southport attack on 29 July and that X is presenting ads for well-known brands including GlaxoSmithKline, the British Medical Association, Betfred and the International Olympics Committee near their content.”
As you can see from the above example, the social media platform is showing ads alongside harmful content.
CCDH also shared that many of the creators posting about the riots are part of X’s Creator Revenue Share Program. Effectively, X is paying these users to post controversial remarks on the platform.
In the past, X has already sought to dismiss such claims from CCDH by saying that CCDH’s reports manipulate the X ad serving system and it is not indicative of real user experience.
CCDH report also mentions that X may display ads and promotions alongside this kind of material and that is why many advertisers are leaving the platform.
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