With many streaming platforms competing for viewership, YouTube remains the best streaming service out there. Millions of Creators are contributing to YouTube’s library every day.
According to a report from Nielsen TV and Streaming, YouTube now makes up 10.4% of all TV viewing in the US. Reaching double digits is a first for any streaming platform in the US.
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As you can see from the above chart shared by Nielsen, streaming is the dominant content source when it comes to TV viewing. Traditional broadcast and cable TV combined still amount to more than streaming, but streaming is gaining fast. In the world of streaming, YouTube remains the dominant content source.
Here is what Nielsen has to say about this.
“Streaming made TV history for a second consecutive month in July as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge, accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June, leading streaming to grow its share of TV by more than a point (+1.1 pt.) and shatter the previous record it set just last month.”
The more interesting thing is that the Olympics began at the end of the month, which had some impact on the TV and streaming viewership. However, YouTube still dominates the space as they are gaining new users every day. With younger users continuing to age up with YouTube as their key viewing platform of choice, the numbers will continue to rise in the US.
Nowadays, young viewers are more aware of the YouTube world than what a celebrity is doing on TV.
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