YouTube Shares Tips for Success on Connected TV

Connected TV viewing on YouTube has gained significant momentum in the last few years. YouTube has been aggressively adding new features to its TV app to help viewers consume stuff easily. 

Now, YouTube has provided some tips to help creators how to succeed in YouTube-connected TV content consumption. With these tips, creators will be giving their best to the audience. 

Earlier this year, YouTube reported that users are now watching more than a billion hours of content on their TVs every day. 

According to another report, YouTube was the top streaming platform by watch time in 2023. 

This shows that YouTube content consumption on connected TVs has grown significantly in the last year or so. It means that is an opportunity for creators to cater to the YouTube Connected TV audience. 

Here is the list of Tips shared by YouTube. 

• According to YouTube, creators should use analytics to track TV viewing behaviors. “On your computer, go to “Advanced Mode”, and filter by “Device Type” to see your TV watch time and views. From there, users can track everything users do from their TVs. 
• YouTube has also suggested that creators opt for higher-quality playback. TVs are now 4K capable, so creators should take advantage of that and create videos in 4K that look absolutely stunning on a big TV. 
• YouTube also urges you to consider your thumbnails as well. On TV, the thumbnails are supersized, so you need to ensure that they are high quality. 
• They are also suggesting that episodic content works best on TVs. This will help the creators to maximize return viewers. 
• YouTube also suggests that creators should optimize their channel page. It is important for you to optimize your visuals for maximum impact. 

Here, YouTube has shared some handy pointers for creators to ensure that their content stands out on the bigger screen.

Alap Naik Desai

Tech Journalist