YouTube is rolling out a new “website visits” goal for direct campaign options available in the YouTube Studio. This will be another way to drive traffic to your site via paid promotions.
The example above shows that users can now simply run paid promotions for “website visits” as their target goal. This will make it easy for channel managers to drive traffic to their websites.
Here is how YouTube sees it.
“It’s easier than ever to find your ideal audience and turn video views into site visitors. Right from YouTube, use promotions to meet your growth goals. Provide a few quick inputs like country and language targeting and you can get your ad up and running. Over time, you can start getting results and track the site visits that you’re generating on the Promotions tab in YouTube Studio.”
Well. According to YouTube, you are getting a direct way to increase traffic to your owned site. You will also be able to measure response and utilize additional promotional and connection opportunities.
This new promotion opportunity will be available for ads shown in Shorts, in the main feed, and via skippable in-stream ads.
“These videos will be labeled as “Sponsored.” Just to be clear: promotions are in addition to your channel’s organic reach and discovery on YouTube, and any subscribers and watch time gained from ads won’t count toward YouTube Partner Program eligibility.”
The company also says that brands and creators should utilize Google ads for more advanced video ad campaigns. This could become a handy option for brands looking to drive smaller-scale traffic from YouTube.
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