Do you know, that about 97% of consumers nowadays read online reviews before even trusting a local business and just a one-star increase in Google ratings can lead to a 5% increase in the company’s revenue?
Online reviews play a huge role in shaping a consumer’s perception of a business, and it becomes more prevalent when it’s about a project-based business, such as a landscaping business.
These Google reviews are so essential that they can help shape your whole business reputation, influence the buyer’s decision, and improve the local SEO ranking.
However, getting testimonials is never a straightforward way. This is why some companies even consider buying Google reviews to enhance the online credibility of their business and attract new customers.
So, in this read, I will be mentioning some action-oriented strategies to help you get more Google testimonials for your landscaping business.
Let’s start!
Before diving into strategies, it’s important to understand why Google Reviews are so crucial for your landscaping business. Let’s break it down:
Google’s testimonials affect how you rank in the local search results. An increased number of positive feedback and a greater rating will cause your business to appear more often on the “Google 3-pack” of your local search results.
A landscaping company that has dozens of positive ratings gives instant trust and reassurance to potential clients. The higher the number of reviews you possess, the larger and more trustworthy you seem.
Consumers consider testimonials when deciding whether or not to make a purchase. A good online presence, supported by actual customer reviews, can really drive someone’s decision on whether or not to hire your landscaping services.
Do You Know?
Around 67% of consumers use Google as their preference for writing reviews
Here are some of the best strategies to increase the number of Google Reviews for your landscaping business and improve your online presence:
Simplify the Review Process One of the easiest ways to generate positive feedback is to make the process as effortless as possible. Add links to your Google My Business page and buttons on your website or in your email signatures, which link customers directly to your review page.
You can print the same QR code on your invoice, company cards, or on a flyer such that clients can get a direct link to your review page with an immediate scan.
The right time to ask for a review is when you have completed a project, and your client is satisfied with your work.
Always ask your customers to review something you have done for them from time to time by asking politely and offering to help if needed. In this way, receiving an unending flow of compliments will become a habit.
If your client has never written a review yet, then a personalized follow-up reminder can work quite well. Be sure to thank your client for his or her business and explain how reviews help your landscaping company grow.
Include a direct link to the review page in the follow-up email or text so they can click and share their thoughts. With an automated CRM system, you will not miss the chance to collect feedback from your clients.
You can encourage clients to review you if done within the guidelines of Google. Give discounts or coupons for later services, or have a monthly drawing whereby your reviewing clients are entered into the drawing.
You could even have a reward program that rewards multiple visits so long as you get feedback each time.
Engage with your Google reviewers with a lot of compassion. Always reply and thank customers who are kind enough to give you positive remarks, appreciating their time and kind words about you.
With negative reviews, it pays to respond professionally and as quick as possible, addressing their concerns, and efforts in doing things right. People will feel motivated to share some of their experiences as they see that you value their feedback.
Don’t let positive reviews lie hidden on the Google tab; use them to market your business. Highlight positive feedback on the front page of your website or a specific testimonial page, so would-be clients know what other people’s experiences have been.
Posting customers’ feedback on social media also puts word-of-mouth into play, encouraging many more people to comment.
Nothing beats quality service when it comes to eliciting good reviews. Do everything in your power to ensure that your clients leave satisfied with the work you have done.
Being punctual, professional, and responsive to your client’s needs makes them much more likely to be willing to give glowing feedback.
A simple card with a personalized message thanking your client for his or her business and kindly asking for a review can be a gentle reminder.
Including a direct link or QR code on the card makes it easy, and the chances of handing it out right after the job increase the possibility of your client leaving a review because the experience is still fresh.
Partnering with local influencers or encouraging loyal customers to share their experiences can have a significant impact. Influencers whom you are familiar with from your community can share stories with their networks about your landscaping services.
While happy clients can talk more about why they would recommend your company to others, such sentiments can really get the ball rolling in terms of leaving feedback on your business.
Consider making the process easier with some review management platforms such as Podium or BirdEye.
These apps can automatically collect reviews and responses while keeping you up to date on your online reputation, ensuring your landscaping business maintains a healthy web presence.
Getting more Google Reviews will catapult your landscaping company to the next level. Once you start attracting customers, you must make them more comfortable so that they will leave reviews for you.
Consider streamlining processes, giving the best services, and following up with clients. Want a little extra push to get you moving? You can also take help from genuine providers like purchase reviews to really jumpstart and accelerate the process of establishing your credibility online!
The more customer feedback you collect, the quicker you will begin to see a service boom in the aggressive marketplace.
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