Adam Mosseri, the CEO of Instagram, clarifies that adding your own logo to a Reel on Instagram is acceptable. He says that if you watermark the video with your own logo, there is no issue with the reach.
You can check out the post by Adam here.
As you can see from the clip, Mosseri said that people can brand their Reels with logos and it will not impact its reach.
Here is what he quoted in this short video to a question from a user.
“If you watermark a Reel with your own logo, will that affect its reach? The answer is no, that’s actually good to go. What we try to do is not recommend Reels with logos from other apps, but if it’s your own logo, don’t worry about it.”
However, he doesn’t recommend people use Reels with logos from other apps.
Back in 2021, Instagram implemented a discovery penalty for Reels with TikTok logos in them. This was done to disincentivize users’ re-posting content between two apps. At that time, re-posting TikToks as Reels will not have the same reach as the original content. They will still be shown to your followers, but the broader reach is limited. It means that it might not show up on the explore or recommendations page.
Back then, users were advised to not post content that was recycled from other apps.
However, Instagram does the same when you download a Reel from the platform. They stamp a logo on it when sharing it on other platforms.
Well, in an ideal, users should create different content for each platform and then post them. If you are seeking a broader audience, then you must follow this.
However, if you want to create a Reel with your branding, there is no issue of reach.
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