CEO Musk of Tesla Inc. expressed his support for Apple Inc’s latest advancement in health technology. Elon Musk on X has responded to CEO Tim Cook’s announcement regarding the new hearing aid features of the AirPods Pro 2.
Cook conveyed his pride in the Apple teams responsible for creating powerful technologies that are capable of improving the lives of people, especially focusing on the personalized hearing aid functionality of the AirPods Pro 2. This innovation has marked Apple’s transition of its widely used wireless earbuds into devices that offer clinical-grade hearing assistance.
The introduction of these features addresses a pressing global health issue as as estimated by the World Health Organization, approximately 1.5 billion individuals worldwide experience hearing loss. Conventional prescription hearing aids often range in cost from $2,000 to $7,000 making them unaffordable for a lot of users.
Apple’s all-encompassing hearing health solution consists of active hearing protection which is an at-home hearing assessment and hearing aid functionalities that can adapt sound in real time according to individualized hearing profiles.
These features are right now pending marketing approval from health regulatory bodies such as the U.S. Food and Drug Administration and are supposed to be launched this fall across more than 100 markets. This advancement builds upon previous research published in the iScience journal which indicates that the AirPods Pro 2 met four out of five criteria for personal sound amplification products and it could be beneficial for users.
While Apple gets back its position as a leader in the true wireless stereo market with a 17% share, this figure represents a notable decline from its 48.1% share in 2019, which highlights the growing competition in the sector.
This innovation comes as Apple continues to lead the technology industry showing strong performance across its product ecosystem.
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