Instagram has been the most used social media app among teens in the US. However, TikTok is considered to be the most popular option in the entertainment niche.
Piper Sandler, in its latest reports, found that TikTok and Instagram are the two most popular apps among US teens. They conducted research and now they’re giving us results of where the trends are shifting over time.
The company conducts an annual survey of the same. This time around, in an annual survey of more than 13,000 US teens, they found that Netflix ranks higher than YouTube in daily video consumption. In the social media space, there is no one to beat TikTok and Instagram.
Well, in terms of numbers, Instagram is gaining some numbers from the last survey and stands at 39%. Instagram is still the number one app of choice for US teens. TikTok comes in second with 32% followed by Snapchat.
Well, we cannot say that this comes as a surprise. We knew that younger audiences always gravitated towards these apps. However, one thing of note in this survey is that Snapchat has lost some 3% usage since the last survey.
When we talk about other social media platforms, Pinterest has climbed 6% and is getting more interest. Facebook also saw an increase of 2% while Twitter declined by 2% among teen users.
This data gives us an interesting perspective on how teen users in the US are behaving. This could be also related to Meta’s shift towards AI-recommended content. Just last week, Meta announced that 40 million young adults are using Facebook across the US and Canada every day.
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