LinkedIn: Accelerate Business with New Premium Company Pages

| Updated on 17 June 2024

The company has been trying to improve the functionality of its platform for small and medium business owners. It has been developing Premium Company Pages over the past few months in a bid to increase its subscription revenue. 

With its new Premium Company Pages offering, it looks to get more SMBs signing up for it. 

The company is now launching the option after thorough testing with some interesting elements. 

According to the company, you can attract and convert more clients, grow potential prospects, see who visited your page, build credibility with testimonials, grow faster with AI-powered content, and some additional benefits. 

LinkedIn Premium Company Pages

It will add a new custom CTA button to help generate leads. It will also have the ability to auto-invite people who engage with your company page or content and more. 

Apart from these, the company is also developing more features for Premium Company Pages that include the capacity to showcase rich media and reviews directly on your business profile, in a new section called “Services Showcase.”

The update will also include more AI from LinkedIn. 

“With Premium Business’s unlimited search, you can find and reach potential business leads with custom invites, attach unlimited messages to connection requests, and use InMail to directly reach prospects through multiple channels. With the help of A.I., subscribers can save time getting started on a draft to a new potential client, and edit drafts they’ve written with A.I. to increase their chances of hearing back.”

Microsoft is betting heavily on AI in the coming years, so there is no surprise that LinkedIn is betting on AI too. 

The company says that Premium Company pages are being rolled out now, and by the end of July, they will be available across the globe.

Alap Naik Desai

Tech Journalist

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