X Releases User Engagement Data and Claims Increase in Engagement

For a while now, X has been struggling to retain advertisers on its platform. They’ve tried every method in the book but the result was the same. 

Now, X has released the user engagement data, as it looks to entice the advertisers with a positive result moving into the second half of the year. 

Despite the contrary reports, X is claiming that they are seeing an increase in user growth on a monthly basis. Here is a look at the data shared by X. 

According to X, the platform is seeing an increase in its monthly active users. 

• Now the platform has 570 million monthly active users in the Q2 of this year. It is an increase of 6% from last year. 
• They also reported that users have spent 361.9 billion daily user seconds. It is an increase of 8% from last year. 
• Video views have also gone up by a significant margin from the last year. They are up by 45% to 8.2 billion per day. 

So, it means that despite some contradictory reports, X is seeing some real progress.

So, it seems. 

However, the company has not released the daily active users this quarter. Last time when they released this nugget of information, they were at 250 million daily active users. 

So, we can assume that there is no increase in daily active users or they would have proudly presented that data as well. 

But there is a significant increase in the monthly active users from the last year. That is pretty great for a platform that is reported to be stagnant for quite a while now.

Gaurav Pal

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