It is a fact that many Amazon sellers struggle to make a profit even when they have access to Amazon’s advertising platform. And if you’re one of them, you’re probably not alone.
With millions of products listed on the platform, it’s not that easy to get people to look at your products, and it’s even harder to get even one sale.
Just think about it.
You’ve spent thousands every month advertising your products, and you don’t even know if your ads will work or not.
So, how do you even make sure that your PPC ads are working in the first place?
This is where Amazon PPC management services come in.
In this blog post, we will learn what Amazon PPC really is and how you can use expert PPC management to boost your sales. Also, learn about Amazon Prime Gaming by reading this article.
Amazon is a pretty huge platform with millions of product listings. If you’re a seller, it can be hard to get your products noticed, much less get sales from them.
Amazon PPC is its internal marketing system that sellers can use to advertise and get more eyes on their products.
And the best part is that you only need to pay when a potential customer clicks through to your listing.
But you know what? It can be easy to make mistakes with campaigns, and this is why many sellers use Amazon PPC agency to manage and optimize their paid search efforts on the platform.
DID YOU KNOW?
Amazon sellers will typically see 14% of PPC-driven sessions convert into sales. So as a seller, you can expect, on average, 14 sales for every 100 clicks on your PPC ads.
You know, Amazon PPC is basically paid traffic that you can use to improve your sales on the platform. A good PPC campaign can let you skip over years of organic campaigning efforts and rank your products at the top of the search results.
According to EasyInsights, Amazon’s PPC is the most important factor in driving business growth for over 75% of sellers.
But there is a catch to this. You need to keep tracking and optimizing your campaigns to make the most of your advertising efforts.
If you’re thinking of going all DIY on your Amazon PPC campaigns, you need to think again. There is a big if here at going at it all by yourself.
You need to constantly be on top of your campaigns to know if its working or not. And the worst part is that if you make even one mistake in keyword research, your search ranking will be affected.
The worst part is that you will not get any sales or your ACOS will be pretty high too.
This basically means that you’re spending more on advertising than the sales you’ve made from it.
If you’re thinking of pairing up with an expert Amazon PPC management service, then you’re most probably on the right track.
These agencies are experts and have in-depth knowledge of the platform, its algorithms, and best practices to give your product listings the boost they oh so desperately need.
Here are some of the other benefits of using expert PPC management:
If you want to get started with expert Amazon PPC management, you need to follow the steps we’ve listed below. These steps are designed to help you make the most of your campaigns.
When you’re just starting out on Amazon as a seller, any good management service would advise you to start from the beginning.
Launch your first PPC campaigns with long-tail keywords for your products and only after you’ve gained some experience and success can you go after generic and shorter keywords.
Once your listings have been live with PPC ads for some time, you need to start optimizing your campaigns to improve your rankings in search results.
The first thing you need to do is track all the keywords and see where they rank on Amazon. Check out the page rank of your listing and follow through with the following steps:
Tip: When you’re sorting through keywords to optimize your campaigns, mark any key keywords with no traffic as negative keywords so that you do not pay for them.
Specific keywords will place your listing on a specific page of the search results. Use that knowledge and bid on the keywords that bring you more results.
Amazon gives you a placement report for each of your campaigns, this will give you an idea of what positions brought you the most conversions.
This way, you can analyze and set up a permanent bid for those positions. Pick anywhere between a 0 and 900% increase in bid to keep your positions.
If you’ve listed multiple variations for a type of product, for example, you have a listing for rocking chairs and you have made a different listing for each color you’re selling, it might be a good idea to bring all those into a single listing.
This way, you’re paying for one PPC campaign instead of many.
You need to constantly try new things with your campaigns, like targeting indirect keywords, grouping based on sales, and other things.
Look at what’s working and go all in on it to see if it sticks or not.
After all, other sellers will be doing the same thing, so if you want to keep your listing positions, keep trying new stuff.
Maintaining your Amazon PPC campaign management can be hard, and you need to jump a lot of hoops to even see a little bit of an increase in your conversion sales.
You need to keep calm and keep at it till you start seeing results.
Amazon’s advertising business has been growing at a significantly faster rate than Google’s and Facebook’s, seeing a 25% increase in the third quarter of 2022 to $9.5 billion.
Amazon PPC campaign management can be pretty complex and confusing for many sellers. It is common to see many new sellers shy away from campaigning because of this.
But the reality of it is that it is an awesome tool that will boost your products, and you’ll be making more sales with it.
You know it can be worth it if you can pair up with an Amazon PPC management service if running a campaign on your own is too hard.
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