Rewarding Loyalty: How Apps Drive Brand Awareness

For a business that aims to succeed forever, customer loyalty is more than just a bonus. As the popular business figure goes into the industry that a new customer costs 5% more than retaining an old customer, it becomes necessary for enterprises to retain their ambassadors. 

To make this relationship between business and customers stronger, mobile apps like cash back app have made their role prominent. With the reason of getting a potential return on their purchase, consumers tend to stick to a single app to gain more rewards. 

Just a mere 5% of customer retention can help businesses make 25 to 95% more profits. And this is where mobile apps make their move. Read this article till the end to know how brand awareness is being affected (positively) by the trend of mobile applications.

The Power of Loyalty Programs in Mobile Apps

A loyalty program is all about appreciating customers or consumers to give their valuable time to the business. Major enterprises like Sephora, Starbucks, etc. all use this strategy to reward their customers. According to Starbucks’ official claims, their program has over 30 million users and helps them contribute nearly 50% of their total US revenue.

There are different types of loyalty programs:

• Loyalty points: As the name suggests, users get some points allotted to them for using the application. Points can be used for discounts, free shopping, etc.
• Tiered loyalty program: Rewards are provided on the basis of the level of engagement and involvement made with the application.
• Loyalty punch cards: The more people sign in on the application, loyalty punch cards reward them with exciting offers.
• Cashback rewards: Offer an amount of cashback on their purchase as a reward for using your mobile application.
• Referral programs: Reach and expand the application to a larger audience by rewarding users to refer the app to their friends and family.
• Partner loyalty programs: Collaborate with other businesses and their customer base to give a bigger reach to your enterprise.
• Value-based loyalty programs: Donate a portion of the earnings to charity or events and value to customer rewards.

Depending on all of these types of programs, you can pick out any one of them as your next marketing campaign.

Brand Building Awareness Through Exclusive Offers

Businesses often launch exclusive deals and offers that are only there for those in the loyalty programs. This makes users enjoy the limited features and make them feel respected for staying loyal to the business.

65% of customers say they are more likely to engage with a brand if they receive exclusive offers that aren’t available to everyone. For an extra touch of belongingness, you can address your loyal customers with personalized marketing like personalized emails, notifications, and whatnot.

You do not have to even worry about the data because as informed by its insights, 79% of consumers are willing to share their data for personalized rewards. 

What different types of perks you can offer in a loyalty program?

• Early Access: Give your loyal customers the advantage of having early access to discounts, festive offers, or different kinds of deals. Just like how Amazon Prime holders get offers 24 hours before the regular customers.
  
• Members-Only Discount: Run some deals and offers that are not available to common users, but only to those who remain loyal to your brand.
  
• Personalized Recommendations: Make your fan base feel valued and provide some personalized recommendations on the products or services. Make them feel more exclusive than any new user.

  

• VIP Experiences: Exclusive events, premium services, and experiences that are limited to the customers who retain are all positive signs of having and providing a better experience than others.

These are such exclusive offers that are definitely going to help you in your brand building.

Data-Driven Insights: Understanding Customer Behavior

As mentioned previously, consumers and users tend to happily share their personal data with applications if they provide something valuable in return. Hence, it means that loyalty programs, it is like a goldmine of data from the market segments, that too with people’s consent. 

The data is also necessary to make a personalized loyalty program:

• Tailored Experiences: Provide them with offers and deals made just for their interests.
  
• Better Engagement: With a better experience comes better engagement from the customer’s side.
  
• Smarter Decisions: Since now you have tons of information about the customer and their preference, you can make informed decisions that suit you both.

End Note

Finally, creating loyalty programs through mobile apps is the best thing for a business. Focusing on the same topic, this article covers the same details and information about how apps can help drive brand awareness and loyalty for a business. If you find this article helpful, consider sharing it with your teammates and colleagues as well.

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