An Overview of the NZ iGaming Industry

| Updated on November 29, 2024

Technology is catalyzing the digital presence of physical businesses and transfiguring their fundamental nature. The same is happening in the gambling and casino industries. 

These industries are gaining popularity due to the percolation of affordable smartphones, the increasing pervasiveness of internet connectivity, and cheap data prices. 

iGaming 

These factors have also induced radical changes in other fields like banking, where common doubt about How To Reconcile a Bank Statement Into QuickBooks has been addressed digitally.

Concerning iGaming, it is a term collectively used for online casino gambling and betting. It is gaining attention globally, with NZ being one of its prominent hubs. 

To understand it holistically, let’s hop into the discussion over the iGaming in NZ. 

What is iGaming?

iGaming signifies internet gambling or online gambling services, which include gambling and betting in online casinos, card games, lotteries, etc. There has been exponential growth in igaming in recent times due to the convenient and pervasive availability of the most popular mobile phones

 iGaming in NZ

Some countries have precise legislation for it such as Malaysian online casino laws which provide vivid norms for online casinos. Apart from that online football betting has also emerged as a leading interest of the igamers. 

The mobile gaming industry is reaching new heights, with diverse gaming options flourishing every moment. Consequently, the iGaming industry has become vogue, which has engulfed the New Zealand gambling market by leaps and bounds.

Overview of the iGaming Industry in NewZealand

The COVID lockdown led to the closure of physical branches of casinos and gambling businesses, thus stimulating the demand for their online presence. This seismic shift led to a thrust in the online gambling industry to new heights in New Zealand and a similar trend was echoed around the world. 

Gambling activities in NZ are partially administered based on the Gambling Act 2003. The act permits the New Zealand Lottery Commission (also called Lotto NZ) and TAB Newzeland to provide online gambling services in NZ.

Considering the preferences of New Zealanders, people favor lotteries as their first choice, followed by sports betting and online casino games. As of now, SkyCity Entertainment Group is the only company holding a land-based casino license in NZ. While TAB New Zealand holds a monopoly over parimutuel wagering or pool betting businesses. 

As per the sources, Sky City’s casinos make an aggregate annual revenue of USD 229 million. The rationale behind the surge in popularity of iGaming is its vast diversity of games and all services being provided online, facilitating comfort and convenience. Games such as live dealers games, poker, and blackjack have profoundly enticed the people of New Zealand. With the emergence of certain casino review sites such as Betkiwi (https://www.betkiwi.co.nz/online-casinos/), elemental information about online casinos is available to all at all times. 

Department of Internal Affairs of New Zealand has reported that 80% of the adults of NZ are engaged in igaming annually. The department has also quoted an increase in this trend in recent times, with people becoming more inclined to online betting and gambling than traditional casinos and gambling games. 

As no explicit regulations are provided in NZ, online gambling and casino companies have registered themselves for a license overseas, such as Malta, from where they keep providing betting and gambling services to the NZ igamers. It is causing a significant revenue loss to NZ. 

To handle similar scenarios, countries such as the UK, the US, Canada, and NZ’s neighbor Australia have come up with regulations for iGaming industries. This makes a compelling need for NZ to ratify a law, or release guidelines or a policy along the same lines. 

Challenges With the iGaming Industry

Though the NZ iGaming industry is blooming, some factors are hindering its genuine progress. 

Taking the example of how fintech innovation has facilitated easy withdrawal in iGaming, such new transformations have incited certain challenges in the online gambling industry.  

  1. Money Laundering – It is one of the major threats in the entire online gaming industry. Gamers add money to their gaming accounts and withdraw it in a white and legitimate form. 
  2. Illegal Batting – Illegal branding, misleading ads, deceptive promises, and using unauthorized mirror sites have become impediments in the iGaming industry in NZ. The usage of VPNs and blockers, that circumvent cyber restrictions, has further aggravated the situation.  
  3. Integration with Emerging Technologies – AR, VR, Bitcoins, E-wallet, and the most potent tool i.e. AI are gradually amalgamating with online gambling and casino businesses. In the absence of regulation, they can cause havoc in this industry. 
  4. Bypassing Legislations Through Crypto Transactions – The cryptos provide the privilege of low transaction fees and swift fund transfers. Being built on a decentralized platform, it becomes hard to track such transactions, hindering the government’s oversight over the movement of funds. 
  5. Data Storage and Usage – Online gambling requires registration and usage of the personal data of gamers. The absence of regulation can lead to security lapses, which can jeopardize personal and financial data and its ethical usage, further triggering cybercrime and cyber theft. 

Considering the above points, clamping down on illegal gambling companies and countering misleading ads should be the need of the hour. 

How is NZ Responding to the Challenges?

To address the elephant in the room, New Zealand has proposed a new regulation to supervise the iGaming industry. Lately, the online gambling industry is neither legal nor illegal, bringing it into a grey zone of regulation. NZ is also planning to distribute licenses for online casinos through auctions. 

As per the sources, people aged 18 years or above will be made eligible for online gambling. The regulation is also expected to promote the management of advertising businesses to ensure legal iGaming. 

Though the norms and clauses of the proposal are a bit skeptical, its synopsis reflects the intent to synchronize iGaming with ethical gaming.

This proposal has been widely supported and applauded by the state legislative authorities. If passed, it will be the north star in modulating the iGaming industry in NZ. 

Final Thoughts 

Considering the above discussion, there is a dire need to maintain a balance between the regulations and entertainment.  The multi-billion-dollar igaming industry needs proper governmental vigil to promote responsible gaming, better gamer engagement, and enhanced gaming experience. 

The NZ government’s proposal will be a benchmark in managing the online gambling and casino business, inspiring other countries to administer the same.

Frequently Asked Questions
Is online gambling administered in NZ?

Online gambling is partially administered in NZ through the Gambling Act 2003. However, no explicit law has been passed for it yet. 

How much is the iGaming industry valued?

As per the Online Gambling Market Size Global Report, 2022-30, the market value of iGaming in 2021 was around USD 75.4bn. 

What are the challenges associated with the iGaming industry? 

The iGaming industry faces the major challenges of money laundering, illegal batting, misleading ads, and unauthorized use of the collected data. 

Which countries have laws for the iGaming industry?

Countries such as the US, the UK, Canada, and Australia have come up with legislation and regulations for iGaming.




Kimmi Dhiman

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