An Overview of the NZ iGaming Industry

| Updated on September 26, 2024

The New Zealand casino industry is booming, but more than that, it’s rapidly evolving. Over the past few years, this market has seen significant shifts in trends, economic outlook, and perspectives. It might not seem noticeable in the day-to-day, especially for casual players. However, the industry is drastically different from what it was just a few years ago, and the implications of this are rather interesting. 

Today, we’ll take a broad look at the New Zealand casino industry, going over how it’s changing, exploring new and emerging trends, and discussing what to expect going forward. Let’s get right into it. 

Slots are King

First things first, let’s talk slots. It’s no secret that slots have experienced unprecedented popularity in the online casino industry throughout the past few years, and the NZ casino scene is certainly no exception. 

There are plenty of reasons why slots have become so popular; we could write an entire article on this subject alone. However, to keep it short, they are the perfect choice for people who just want to hop into a casino, have some simple fun for half an hour, and get out. It’s just ideal for relaxing after work when you have little time or energy to spare. 

You don’t have to spend hours learning how to play poker or mastering basic strategy in blackjack; they are just simple and easy. They are also popular because of the rise of mobile gaming, but this is something we’ll discuss later in this article. 

Of course, there is still a place for table games and other timeless classics, but slots are by far the most popular option in the overwhelming majority of online establishments. This is a trend that is likely only going to grow stronger—most players are casual, and slots are the perfect fit for casual gaming. 

Only time will tell, but for now, slots are well and truly in the spotlight. Most other online casino games pale in comparison to the number of daily players slot games get. 

Mobiles are Becoming the Go-to Device

Another noteworthy trend taking place in the New Zealand casino industry is the growing dominance of mobile devices. Estimates vary, but most experts theorize that upwards of 50% of all users play on mobile. This figure goes up to as high as 90% in certain locations and at specific casinos. 

The casino landscape is changing as we know it. The fact that the majority of users play on mobile means that casinos also have to cater more to the mobile audience, and this creates a feedback loop that reinforces this trend more and more. 

The popularity of mobile gaming is also a significant reason why slots are so popular—they are much easier to play on mobile compared to many other games. 

So, you may be asking, “Why are mobiles becoming the most popular device at online casinos?” Well, there’s a multitude of reasons. Chief of which is unbridled accessibility. Never before have casinos been so accessible. 

No longer do people need to book time off work or endure lengthy journeys just to play a few hands of blackjack—now, you can just tap your phone a few times, and voila. You don’t even have to have a PC to play anymore, which can often be expensive. If you have any of the most popular mobile phones, or even any smartphone that is relatively modern, you will be able to have an incredible experience at an online casino. 

There are so many benefits and so few downsides to smartphones—it’s almost as if they were made for use at online casinos when you consider that most online casino games are much simpler than regular games to play. 

Business is Booming

Last but not least, it would be ill-informed to leave you without at least briefly discussing just how successful the industry is right now. Many of the highest-rated casinos on review sites like BetKiwi (https://www.betkiwi.co.nz/online-casinos/) experience new height after new height, with a continuous stream of new players venturing into their arms. The rapid rise of online casinos is driven by their ability to offer diverse gaming options, secure payment methods, and appealing bonuses that attract both seasoned gamblers and newcomers alike. Platforms like the one mentioned above, provide invaluable guidance by offering comprehensive reviews, helping players navigate the vast array of choices in the ever-expanding world of online gambling.

But that’s not to say things are easy. No no, it’s the exact opposite. Online casinos have to fight tooth and nail to keep their players and attract new ones in such a competitive market, and this is leading to better experiences and more innovation.

It’s simply not enough to cruise in the industry right now. Casinos have to offer incredible bonuses, a constant stream of innovative games, great support, and so much more. This leads to much better experiences for us, the players, and it leads to a higher-quality industry overall. 

But for those casinos that are willing to go the extra mile, there are plenty of customers to go around. Because the stigma surrounding gambling is now greatly reduced, as well as the fact that the industry is now open to so many more people because of the prevalence of smartphones, more people than ever before are playing. 

All of this put together means that there has never been a better time to be either a forward-thinking casino or an avid casino player, and this looks to be the case for the foreseeable future. 

Conclusion 

We hope we have been able to give you a better insight into the New Zealand casino industry. In almost all regards, the iGaming scene is booming, and there is more innovation than ever before. Many operators are honing in on what players want, offering better services that are catered to the majority rather than the minority. 

This may be seen as a negative for hardcore casino fans who have followed the industry for years—the scene is becoming much more commercialized, and most casinos now look the same. However, there are still plenty of more traditional casinos out there for old-timers. Moreover, there are now more options than ever before, giving all types of players more choice and freedom. There has never been a better time to be a fan of casinos. See you next time.




Kimmi Dhiman

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