How many of you find your nearest restaurants with voice search? Now that voice assistants are becoming quite popular, there must be a lot of people like me and you who just speak up about what they need, and the search engine brings the results. Data claim that around 30% of US citizens between the age group of 16 to 64 years use voice assistants every week (Data Reportal).
While the tech has been used so much, why not rank your business at the top here as well? Yes, SEO for voice search is also a field that aims the same goal of ranking a business at the top of the voice search.
To learn how it works and why it’s in hype, keep reading the article till the end.
Businesses across industries are always in a competitive mode. Once they have aced the art of ranking on the top of the search results, voice assistants are the next big thing they are aiming for. As mentioned previously, a huge crowd of internet users is shifting to voice assistants since they bring convenience and accessibility.
The graph from SEMrush below states that there are more than 8 billion estimated voice assistants in use in the year 2024 alone.
Now that the domain is rising at an exponential rate of growth, it would be quite fruitful for your enterprise to work SEO for voice search as well.
When users turn to voice search their query, they mostly tend to go for a “near me” search. For instance, “Chinese restaurants near me”, “gas stations near me”, “burger places near me”, etc.
With these many searches, it becomes even more necessary for your business to rank at the top of local destinations. This is why voice search local SEO becomes necessary for businesses operating on a local level.
You can start by working on your Google Business Profile (GBP) and keep everything updated on your profile.
With a demanding audience and such high standards, it is now a necessity for your enterprise to go for voice search local SEO.
DID YOU KNOW?
Voice search results load 4.7 seconds faster than the normal text search results.
To harness the power of voice search and dominate Houston Local SEO, here are some actionable strategies for your business:
Running research on keywords is the primary thing to do. If your business is getting marketed the right way on a particular keyword, nothing can get better. Your primary focus while running a keyword research must be on the following areas:
Each keyword has its own intent, but the marketing team needs to work its magic on all of them.
When you do a voice search, the top links appearing in the search results are the competitors you have to leave behind. Apart from the blue links appearing, there are other features in the SERP as well that you need to focus on:
Now that you know all these features to focus on, start making your efforts.
As the internet space keeps evolving, work on updating your website accordingly. What’s written on your landing pages, home page, blogs, etc. needs to be audited from time to time.
While you run a content audit on your website, you need to analyze all the aspects of the content posted on the site. Various sites like SEMrush and other digital marketing tools can help you at this stage.
Speaking of blogs, for the older ones, you have to keep track that they are not lagging behind in the SERP and update them regularly if that’s the case.
These are three major strategies to follow when optimizing your business for voice search SEO. While there are numerous strategies as well, I think it’s enough for now.
Finally, the future of local SEO with voice search is quite bright since people are shifting towards more easy and convenient ways to search online. When there’s more to explore for people, your business must be the first one to help them with their needs. For extra tips, services like Web Design The Woodlands, and more SEO research can help you polish your enterprise’s marketing.
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