Everyone loves a good beverage, right? I mean, I always look for a perfect drink to start my day with, and even have a few favorites. But wait, are you thinking about launching your self-made drink?
Popular comedian and TV host David Letterman once said, “There’s not a man, woman or child on the face of the earth who doesn’t enjoy a tasty beverage”. It is true because almost every meal is incomplete without a good drink.
So, just in case you are thinking about introducing a new drink in the industry, I want to tell you about 6 Key Factors to Know Before Bringing Your Beverage Product to Market. Read carefully to avoid any mistakes, okay? Let’s get started.
The first thing that anyone is going to notice in your beverage isn’t the flavor or what it contains, so what will it be? It’s the packaging, and if you fail to make it appealing, consider yourself out of the industry.
Make it attractive so it grabs customers’ attention, its design, pattern, and color should be on point. You can either keep it sweet and simple without making it look boring, or take the creative approach and make it unique.
Take inspiration from other brands but don’t copy. It would be even better if you didn’t use plastic inside any other environmentally friendly material. The Click Cap can help you with it as they have the best alternatives.
There are different types of fluids, they can be refreshing drinks, protein-based, energy/caffeine, or any other. So you have to understand your audience and what they prefer or what goes well with their lifestyle.
If you think that they are more on the healthy side than come with such a product that could make them feel that yes this should be in their homes. Create custom-made flavors and taglines that will stick in their head.
You have to manage to get in their head, if you pull this off you are going to get loyal buyers. When we talk about energy drinks Red Bull or Monster comes to our mind but why is that? Because they have created such a presence and they understand their audience.
If you want to know which country has the largest nonalcoholic drink market, then look at the graph below.
I think you must be already aware that there are thousands of beverage drinks in the market, right? So why do you think yours would be any different or would make it stand out more?
Your offerings will differ from others if you can come up with unique tastes and content. For example, a healthy liquid is made up of aloe vera, but it comes in many flavors and isn’t bitter. This is something different and people will definitely want to try it.
Create a unique selling proposition (USP), and brainstorm new ideas so your message and visuals can leave an impact on the consumer.
In case you are thinking that you can mix anything you want and create a drink, you are speculating it wrong. Because if your beverage fails to meet all the guidelines, it will be removed from the market and might even create a legal issue.
So, make sure that you are meeting all the national and international health laws and that your drink is following the guidelines of the FDA or any certified organization. For customer satisfaction, try to incorporate everything on the labeling like the ingredients if It’s certified or not, and other things.
Be transparent with your consumers so they can trust you. Avoid doing anything that might jeopardize the image of your brand.
Now, suppose you have created a perfect product but wouldn’t be a waste if it failed to reach the consumer base? You have to pay special attention to its distribution and don’t just stick to one thing.
Partner up with e-commerce sites and wholesalers so they make sure that your drink is fresh in the market. Also, talk to local vendors so they can display your drink. You also have to manage your inventory, so look for a good warehouse where you can store everything and from where it can be picked up easily.
FUN FACT
The first energy drink was launched in 1962 in Japan and was known as Lipovitan!
People take the environment very seriously, so it’s important to create a consumable that is easy to recycle or doesn’t create any harmful pollutants if it’s burned or destroyed. This creates a good image in the eyes of your buyers.
Look for biodegradable packaging and incorporate eco-friendly practices even at the time of manufacture. Carbon-neutral production is also crucial. These are some of the crucial things that you have to follow.
There are more, but these need special attention. Take everything into consideration and come up with the best outcome possible, All the best.
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