YouTube has been testing “Playables” – a collection of free games – for the past few months for a limited number of users in select markets. These games are available on the YouTube platform and users can play them directly using YouTube. YouTube says that these games will soon be available on the YouTube app.
These games were available for YouTube Premium subscribers last November. To play, simply visit the YouTube app or website and look for Playables in the sidebar. YouTube will allow users to save their progress and keep track of high scores. Currently, the platform has over 75 games and this number could increase in the future.
The games on the platform include Chess, Crossword games, Words of Wonders, Cut the Rope, Tomb of the Mask, Angry Birds Showdown, Trivia Crack, and more. It also pulls in titles like Stack Bounce, a game that Google offered on its HTML minigames service, and GameSnacks, which had been developed out of its internal incubator, Area 120.
This service from YouTube may not be available to everyone right now, but the feature will see a complete rollout in the coming weeks.
Of late, most companies are offering casual games on their platform to keep users engaged. It has become one of the popular ways for tech companies to lure customers. Starting from May 1st, LinkedIn launched games on its platform to engage users. Some other prominent companies like, Netflix, Hearst, and The New York Times also added games as part of their regular services.
This move highlights how companies are using minigames to bypass App Store commissions while getting their dues.
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