How Tech Solutions Can Boost Success for Amazon Sellers

“If you double the number of experiments you do per year, you’re going to double your inventiveness.”

• Jeff Bezos (Founder of Amazon)

I created my Amazon seller account last year and listed my business products on it. I had expected that my products would automatically reach my target audience and potential buyers, and I hate to say this, but I’ve never been this wrong. 

Only after a month of listing my business on Amazon, did I realize I was lacking something. My marketing strategies were not yielding me the desired sales. I decided to ask for guidance from one of my friends who is running a successful business through E-commerce. She told me about the tech solutions she used that boosted her sales on Amazon. 

I implemented those solutions in my business and I kid you not when I say that it made my business flourish and my overall business landscape has never been better. So, now to help the people who facing similar challenges that I was facing last year, I have decided to share with you the effective tech solutions that helped my business rise from the rags. 

All-In-One Software

I was amazed when I first learned about all-in-one software solutions. A set of tools that can help you with almost all aspects of your business, from integrating order management, automating repetitive tasks, and improving customer services to marketing and advertising management, it helps with all. Nothing less than a magic wand for all online retailers, right? 

So, after looking through different options, I settled on the features of the Helium 10 Starter Plan. Leveraging this tool, significantly helped me increase the visibility of my store by incorporating relevant keywords, assisting in product research, enhancing listing optimizations, and the list goes on and on. 

PRO TIP 
If you add videos to your product listings, you can increase your sales by 144%. Consumers are more likely to buy products they can see in action. You can use AI-powered tools to generate videos that demonstrate product features. 

Inventory Management

When I started my business, I was confident that I would be able to manage all the inventory by myself, and it didn’t take long for that confidence to turn into regret, regret for not opting for an inventory management software.

After I ended up with, as I like to say it, “out of sync” inventory with my business, I realized that inventory management software is important for meeting the demands of customers on time. 

Installing a suitable inventory management software took a huge burden off my shoulders. It facilitated automated replenishments, real-time inventory tracking, demand forecasting and analysis, and return management, which helped us maintain our supply chain and prevent inventory shortages. 

Price Optimization

I knew the importance of setting the right prices for my products. I was aware of the fact that most people conduct thorough research to find the best deals for themselves while shopping online. That is why I wanted my products to be listed at competitive prices at all times. 

Using dynamic pricing tools did exactly that for me, they use algorithms to monitor pricing trends and adjust the pricing on my products accordingly. These tools consider major factors like the inventory and demand of the product and also ensure reasonable profits. 

Product Research

One of the major mistakes I made at the start of my online store was to ignore the past trends and demands of products similar to mine. To rectify this blunder, I decided to put tech solutions into use for product research as well. It helped me with demand, review, competitor, and overall market analysis, which helped me gain an edge over others in similar businesses.

Not only that, it also assisted me with product sourcing and supplier research, which led to increased product margins and maximized profits. 

Customer Service

I’ve always understood the importance of great customer service, and that is why I never hesitate to invest in better customer experience. 

I enabled an automated customer support system that included tools like chatbots, and an automated email responder that addressed the usual customer queries, frequently asked questions, and resolved common issues. 

Tech tools also helped me in analyzing customer data and managing feedback and reviews, I made sure that whatever updates we were getting from these tools on the positives and negatives of our services were taken seriously to maintain and enhance the overall experience for customers.   

Financial Management

Financial management has always been one of my major concerns and one of those areas where I want to make no mistakes. I knew how important proper management of finances is to ensure my business is profitable, sustainable, and able to scale.   

Accounting solutions like QuickBooks online helped me manage and track my finances and significantly reduced the chances of manual error. Tech solutions helped me a lot in this but as I said before financial management was one sector where I did not want to take risks, so I decided to hire an accountant instead to manage needs that were larger than the software could accommodate. 

DO YOU KNOW?
Artificial intelligence in the E-commerce market is worth USD 7.57 in 2024, and it is estimated to rise to USD 22.6 by the end of 2032. 

As you read in the write-up, I shared the mistakes I made in the initial stages of my E-commerce journey and all the ways tech tools helped me boost my sales on Amazon. I can promise you that using tech tools as mentioned in this article will help you grow your business on Amazon and surely lead you to success.

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