Snapchat to Get new AR Ring Try-On for Cartier

| Updated on 12 April 2024

Snapchat has introduced a new AR try-on experience for the Cartier campaign. The company collaborated with Cartier to celebrate the 100th anniversary of the Trinity collection. 

The new AR lens from Snapchat allows users to explore the Trinity collection virtually with a try-on classic Trinity Ring. Users can also make purchases through the Snapchat app as well. 

Here is a statement from Snap Inc. 

“With a few simple taps, the Cartier Trinity Ring Lens lets you discover the collection, try on the Classic Trinity Ring, and shop wherever, whenever. Our new ring try-on technology, coupled with Ray Tracing and Hand Tracking, makes it more precise and life-like than ever before. When your hand moves, the ring follows, and Cartier’s Classic Trinity Ring sparkles in a way that’s true-to-life.”

The company said that it developed the new AR experience in collaboration with Cartier keeping the quality and reflection of metals and diamonds in mind. 

“It uses machine learning to predict the 3D hand surface, which helps it better understand the shape of each individual hand.”

With this, the Snapchat app enhanced the shopping experience for users, giving them an opportunity to try out the looks before purchase. 

Snapchat has been trying a lot of new things off late to engage consumers. The company also developed more advanced tools that will enable more types of clothing try-on experiences using AR. 

Anu Joy

Tech Journalist


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