TikTok Expands Dedicated STEM Feed for European Users

| Updated on 3 April 2024

TikTok just announced the expansion of its science-based STEM feed to its app for the European public. This feature was previously launched in the US in March last year. 

TikTok claims that it will encourage more people, especially young audiences, to take an interest in content related to STEM subjects. The company claims that STEM content grew by 24pc with one-third of teens visiting the feed on a weekly basis when it was launched in the US last year. 

Marlène Masure, general manager for operations at TikTok EMEA said “We believe discovery is essential to the TikTok experience, and we’re always looking to help our community uncover new and relevant content through introducing new and exciting formats. We hope the launch of the STEM feed across Europe will inspire a new generation of engineers, mathematicians, and science enthusiasts!”

This STEM-based feed is starting in the UK and Ireland from April 2, 2024. Here is what TikTok explained. 

“Starting in the UK and Ireland today, and across Europe in the coming weeks, users will be able to click on the STEM feed, alongside For You feed, to open up a world of knowledge from respected experts in their fields. The feed will include English speaking content with auto-translate subtitles, which will be fact checked by two independent organizations.”

Common Sense Networks and Poynter Institute are the organizations that will provide additional coverage to monitor the accuracy of the content displayed in the feed. 

According to TikTok, the new STEM feed will be switched on by default for users under 18. This is a part of the push to help educate the younger audiences. 

This is a good step as it will help to spread knowledge to the audience through their app. 

Anu Joy

Tech Journalist


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