This Blog Will Show You About the New Digital Technology in Thailand! (2024)

Thailand has been adored for its beautiful, serene places, however, nowadays, it’s been appreciated for its new digital technology that looks promising for building the future. This technology is used in various sectors, such as education, healthcare, payments, etc.

Moreover, the Thai Government promotes the use of digital technology to maintain the utmost transparency among citizens. This further contributes to the rise in users preferring e-commerce websites, which further elevates the logistics and transportation industries.

Want to learn more about this? Don’t worry, this blog will show you about the new digital technology in Thailand. So read till the end!

The Rise of Digital Technology in Thailand

In Thailand, there has been a significant rise in the whole ecosystem of digital technology as the government wants a Thailand 4.0 that looks forward to boosting the quality of life. 

At the same time, with everything going virtual, user participation on online platforms has increased. Upon seeing this, a lot of sectors and industries have started to adopt these digital technologies. Let’s take a brief look at all of them, 

Having an efficient and maintained healthcare system is a basic necessity of a country in today’s time. There has been a major advancement in this particular sector, such as,

• Telemedicine helps the patients get their medicine, without having to travel. This is very useful to people who live in a remote location, where access to doctors is limited.
• Organizing and maintaining the patient’s records has never been easier with the help of data management software. Moreover, the involvement of electronic health records (EHRs) has enabled seamless patient data management.
• Machine Learning and Artificial Intelligence help in providing reliable diagnosed and personalized treatment plans.
• The government insists on making a singular application having multiple features. Such as contact tracking, online health consultations, vaccine delivery procedures, and more.

Education is the primary necessity, and it shapes the youth of tomorrow. Keeping this in mind, the Thailand education system has integrated digital technology to make learning interactive and effective. Such as,

• Students of both school and college prefer e-learning solutions as they are more interactive and use various approachable strategies.
• The Equitable Education Fund is a program that helps low-income students by providing them with gadgets and internet connections.
• However, to use this technology, both the student and the teacher need to be trained.
• There are so many new ways of learning, as the ed-tech startups have started to integrate AI and Virtual Reality-based learning experiences, that are fun yet impart knowledge. In addition to this, they also get to have a customized learning experience.
• For example, Skooldio is a K-12 virtual learning platform, with a lot of videos to learn from.  OpenDurian and Coursera, are Massive Open Online Courses (MOOC) platforms that offer university students certificate courses.
• Thailand has seen a remarkable performance with better results and more student involvement since they started this kind of education strategy.

Startups and Financial Technology companies help make various digital innovations, like e-wallet applications, and blockchains. 

• These Fintech companies help integrate blockchain technology in various industries, such as healthcare, banking, supply chain, etc. 
• A blockchain network is secure and cannot be hacked into. It keeps your data safe while ensuring 100% transparency. The best part is that it is effortless to organize and access.
• The Thai government is making policies and initiatives to support these startups. 
• One such initiative is the Blockchain Community Initiative, where people can manage and digitalize all their transactions and contracts, which is convenient and transparent.
• Thailand’s embracing these startups shows the country’s commitment to utilizing these virtual technologies. 

Digitalization has evolved the e-commerce sector in the country, with more and more people wanting to buy things digitally, rather than leaving their houses.

• Businesses can easily send and track parcels while collecting payments online once the package is delivered.
• Things like the paywall integration and the delivery agent integration on the website, build trust and a base of seamless yet transparent delivery process.
• Further allowing small business owners to reach customers across the globe. 
• Platforms like Lazada, Shopee, and JD Central are some of the most prominent e-commerce platforms in Thailand.
• The advent of COVID-19 has further contributed to the success of e-commerce platforms, as data shows that 77% of internet users have made online purchases. 
• This industry is further set to grow to $53 billion by the year 2025.

Payments have been made easier with a single tap, in Thailand. Citizens prefer using digital, rather than traditional means as it’s quicker and faster, and they don’t need to worry about change.

• QR code payments are seen and accepted all over the country by a lot of businesses, and they have more options to pay digitally than using a card, or cash. 
• Moreover, with a card, you have to worry about taking care of it and not losing it, whereas digitally you are secure that even if you lose your phone your banks aren’t accessible.
• The Thai Government has further encouraged their citizens to use this type of payment to achieve their national economic goal, Thailand 4.0 which helps enhance the way of life.
• These e-payments also turn out beneficial as Thailand gets a huge number of tourists at all times of the year, and it’s really easy to convert currency in the application. 

The Thai Government has taken a lot of initiatives to make Thailand a self-satisfactory, and leading country in terms of its digital growth and success. These initiatives are,

• The Thailand 4.0 model, which is part of their economic policy, aims to help Thailand boost its quality of life by digitalization. 
• Another thing that they are promoting at the moment is their Smart City Initiative, which talks about transforming cities like Phuket into digital hubs like Bangkok.
• These cities can further take advantage of advanced technologies like the Internet of Things (IoT), AI, and Big Data analytics to enhance public safety and reduce environmental impact.
• They want a single platform to facilitate all the government services online. This way, people can have access to authentic services from the comfort of their homes.
• Moreover, Thailand is preparing for its first-ever digital voting mock-up. 
• The government is also making policies and offering incentives to startup companies who want to use digital tools.
• They have also started a Blockchain Community Initiative, to develop an efficient and safe system of managing transactions and contracts.

With e-commerce booming at this speed, it needs active and in-place logistics to function correctly. Major e-commerce companies are investing in this sector, to ensure credibility, security, and efficient delivery. Moreover, they have started using advanced technology for package delivery.

Overall, all these sectors partake in the growth and rise of Thailand’s digitalization success. 

Impact of the New Digital Technology 

With every sector adapting the new digital technology, there are a few significant factors that become the new normal. In this section, we have mentioned things that have been established and increased with the advent of digital technology. 

The first and most beneficial thing that was enabled by digitalization is the work-from-home trend, which allows employees to work from a remote location. Such as their house, a co-working space, etc. 

This further allows people to take up job opportunities from other cities and states, making this trend all the more popular and efficient.

Unlike the previous pointer, this isn’t a positive aspect of digitalization. Technology addiction is a serious issue, especially for those who have a huge screen time. This addiction affects you both, physically and academically.

Tools like ChatGPT, and OpenAI, are helping people complete their work while creating a desperate need for them in the market. Such software further negatively impacts your skill set and growth, as you are reliable on them.

With the world going digital, there are more chances of fraud happening virtually, this includes, data breaches, phishing emails and links, customer service impersonation, mirror websites, etc. For protection against these crimes, there is a huge need for cybersecurity laws to be set in place. 

These were the three of the biggest impacts of digital technology in Thailand.

Advantages and Limitations of Everything Going Digital

Here is a list of benefits, and disadvantages of integration of technology in everything,

ADVANTAGES	DISADVANTAGES
More remote job opportunities.	Risk of unemployment.
Software for organizing data.	Digital divide.
Access to a wide range of information.	Changes of cybercrime.
Easy and efficient connectivity.	Dependency on technology.
Option for investing in Cryptocurrency.

As you can see, there are more positive aspects than negative associated with Thailand’s digitalization.

General Tips to Establish Business in Thailand

Below are a couple of tips that help you establish a successful digital business in Thailand in 2024,

• Identify what is your target audience, and accordingly, decide which social media platform you should focus on. 
• Thailand users use Facebook, Instagram, and LINE the most. So we advise you to run a social media campaign and partake in influencer marketing on these platforms.
• Create content that is relevant to your brand. Moreover, make sure to search for organic keywords in the Thai language, while keeping Google’s guidelines in mind.
• Email marketing is your best companion to grow on the web. It directly targets the potential user and redirects them to your website or product information.
• Last and most importantly, optimize your handle while monitoring the analytics time and time again to evaluate which is working best for you.

If you use these tips to grow your business, it will not only affect your credibility but also help achieve loyal customers.

Future Predictions for Thailand’s Digitalization

Subsequently, mentioned are some major predictions regarding the new virtual technology in Thailand,

• Advanced Artificial Intelligence: AI helps in multiple things, like communicating with customers, route optimization, diagnosing and analyzing diseases, marketing, etc. The most crucial is that they are trying to integrate AI, to detect fraud.

• Use of the Internet of Things (IoT): The Internet of Things are those devices that are easily connected to other things, like sensors, smartwatches, etc. They are using a sensor network to keep an eye on crops. Moreover, drones are used to analyze the issues, without actually going there.  

• Fintech Necessity: Fintech has been a game changer, with e-wallets that help efficiently, and there’s no age limit to it. Using blockchain to decentralize the finances, and building AI bots, as well as e-KYC to ensure security.

  For those dealing with Ethereum, choosing the best Ethereum wallet is crucial to manage and secure your digital assets effectively.

• Ecosystem of Startups: With Bangkok being the technology hub for Thailand, we see a number of co-working spaces being rented out. Furthermore, so many graduates apply to these startups, and even the Government provides research grants, tax incentives, and more.

• Government Virtual Initiatives: The Thai government wants to maintain complete transparency with its citizens. Moreover, enables people to pay taxes, and get passport renewals from the comfort of their place. They are also organizing a virtual voting trial.

Other than this, the adoption of 5G networks will enable fast-speed mobile services. As you can see, Thailand has a prominent digitalization support.

Wrapping Up

Thailand is an amazing place for tourism, but lately, it has been climbing the stairs of digitalization in major industries. This is beneficial in most aspects, as it allows transparency, comfort, and efficiently managed documents.

However, multiple aspects can go significantly wrong as well. Such as, there could be a data breach, digital divide, etc. Overall, the opportunities outweigh the limitations when it comes to Thailand’s digital technology.